Why can two companies buy the same platform – but only one unlocks real growth. There’s a hard truth in today’s business world: You’ve seen it yourself – two companies start with the same CRM, same tools, same features… Yet…
On October 2nd, the second Xperience conference, organized by the E-commerce Association of Serbia, was held at the Sava Center. Our colleagues Nevena Piskulić andDavid Milivojević attended this significant event, and below we present the most important conclusions and insights…
A CRM system has become a vital component of any successful business or organization. More than just a database for customer information, it offers a strategic framework for managing and enhancing customer relationships — resulting in more effective sales, marketing,…
Introduction While demand generation and lead generation are integral to inbound sales, they are distinct practices often mistaken for one another. This article unpacks the concepts of demand and lead generation, highlights their key differences, and demonstrates how they collaborate…
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